Product launch in Germany
The Future of Transport is Digital
The Horus Group is strengthening its position as a world leader in fine art logistics and revolutionizing artwork shipping with the launch of
Moviiu – a digital solution for international art transport.
[Berlin, 11/14/2023] – The renowned Horus Group, a Paris-based international firm specializing in fine art transport, continues to expand its global leadership. With the launch of its online platform “Moviiu,” the Horus Group is setting new standards in international art logistics. Starting in November this year, this innovative shipping solution will also be available to clients in Germany.
In recent years, it is not only contemporary art auctions that have experienced a true boom; online art sales are also surging. Auction houses worldwide are reporting record prices for major works, drawing increasing public attention to the contemporary art trade. This rising demand has led to the emergence of digital formats—such as online auctions and art sales platforms—alongside traditional houses. These platforms allow collectors and art enthusiasts to acquire works from across the globe without having to travel. In Germany, many traditional galleries have also strengthened their online presence, bolstered by state aid following the COVID crisis, by creating online shops to complement their physical exhibition spaces and attract new buyers.
The increasing digitalization of the art market and customers’ willingness to purchase art online have led to a higher demand for reliable shipping solutions. Moviiu specializes in the unique requirements of this booming art market and the growing expectations of buyers. The platform offers tailor-made solutions for the secure and personalized shipping of artworks, whether for domestic or international transit.
Developed in 2020 through the collaboration of IT experts and highly specialized technicians from the Horus Group—who are responsible for the meticulous packing of often highly sensitive works—this innovative platform offers
heavy-duty cardboard packaging, specifically designed for artworks and valuables.
This packaging solution is complemented by an AI-based online tool that digitally calculates the box dimensions and shipping conditions.
In just a few steps, the online tool generates a quote tailored to the artwork and provides real-time tracking once the shipment is on its way to the client.
Since 2020, Moviiu has operated successfully in Switzerland and France, having already securely shipped over 900 works of art. With the introduction of this art shipping solution to Germany starting in November 2023, German dealers will have the opportunity to expand their client portfolio and ship artworks economically and reliably worldwide—guaranteeing a safe arrival for their customers.